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ISL 2022/23: Bundesliga organizing body and FDSL sign MoU to bring global best practices to Indian football

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ISL 2022/23: DFL Deutsche Fußball Liga, organizing body of the Bundesliga and Bundesliga 2, has signed a memorandum of understanding (MoU) with…

ISL 2022/23: DFL Deutsche Fußball Liga, organizing body of the Bundesliga and Bundesliga 2, has signed a memorandum of understanding (MoU) with Football Sports Development Limited (FSDL), the commercial partner of Indian football and organizer of the Indian Super League. Given the different parameters and opportunities originating from Europe and India, both parties aim to gain valuable insight into the respective sports cultures of the two regions.Follow Indian Super League 2022 updates with InsideSport.IN

The MoU therefore focuses on several areas of cooperation, possible club initiatives and exchange of experience around fan engagement, as well as a strong focus on utilizing the latest technology and innovation. The first knowledge sharing workshop took place in Frankfurt, Germany.

Regarding the development of fan engagement in India, alongside football events and experiential marketing activities, the ultimate goal is to raise awareness and find new ways to develop a passionate but largely untapped fan base. Another key area is eFootball, where DFL and FSDL are working together in developing a structure and commercial model for eISL.

ISL 2022/23: Bundesliga organizing body and FDSL sign MoU to bring global best practices to Indian football

DFL CEO Donata Hopfen said: “India represents an exciting growth market thanks to the already rapidly growing interest in football and the active participation in society in recent years, making football the second largest sport in the country. Therefore, and due to its world-renowned passion for sport, India already plays – and will continue to play – a significant role in the Bundesliga’s international efforts for years to come.By exploring collaborative opportunities jointly and working closely with the ISL, our trusted partner will not only benefit Indian and German professional football, but more importantly it will be another important step as we support the growth of the world’s favorite sport globally.”

FSDL spokesperson said, “We are always looking at partnerships that will help in the holistic growth of Indian football and bring best practices from global leagues that Indian clubs can learn from. DFL has been a strong partner of FSDL over the years and this partnership has continued to evolve with a focus on how to provide fans with the best experience for Indian football. We hope this partnership will benefit Indian football and its passionate fans.”

Football in India continues to grow in popularity and German football has already forged close relationships with key Indian football stakeholders in recent years. Borussia Dortmund and RB Leipzig have established club partnerships with many ISL clubs, while the German Football Association (DFB) also has an MoU in place with the All-India Football Federation (AIFF).

Follow Indian Super League 2022 updates with InsideSport.IN

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