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FIFA 2022 World Cup: In the land of Maradona and Messi, fans want World Cup stickers

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FIFA 2022 World Cup: In convenience stores around Argentina, children – and their parents – are caught up in a new craze:…

FIFA World Cup 2022: In grocery stores around Argentina, children — and their parents — are caught up in a new craze: the hunt for World Cup soccer stickers that has driven the already sports-mad country into a frenzy and left many stores with no stock left to sell. Follow FIFA 2022 World Cup updates on InsideSport.IN

FIFA 2022 World Cup: In the land of Maradona and Messi, fans want World Cup stickers

In the birthplace of football legends Diego Maradona and Lionel Messi, there were signs in some shop windows “no more stickers or albums”, referring to the 2022 collector’s sticker album ahead of the November tournament in Qatar.

The trend has generated a wave of social media memes and satire, and even the creation of an app that allows you to track where you can get the coveted stickers. New shares have been sold out in a matter of hours.

“It’s frustrating not being able to find anyone,” said Exequiel Claverie, a 38-year-old media professional and father of three who are fans of local club River Plate.

“I come home every day to (my kids) and say, ‘Hey dad, did you buy stickers?’ There is no!”

Argentina, who won the Copa America last year, travel to Qatar along with fellow Latin American countries Brazil, Uruguay, Ecuador, Mexico and Costa Rica.

FIFA 2022 World Cup: In the land of Maradona and Messi, fans want World Cup stickers

Italian sticker maker Panini says this year many adults are also collecting stickers, boosting demand.

The suggested retail price for a pack of five stickers is 150 pesos (close to a dollar at the official rate), but the shortage has seen prices double or triple in informal markets, including one in Buenos Aires’ Rivadavia park.

Completing the album of 600 stickers can cost an estimated 20,000 pesos, a steep sum in a country facing deep inflation and a severe economic crisis.

“The full cost of filling the album is a lot. In reality, however, you rarely have to buy it all yourself: Grandma or aunt always gives you a present,” said Lucas Perrone, 39, a graphic designer, as he put stickers in the book with his two children.

FIFA 2022 World Cup: In the land of Maradona and Messi, fans want World Cup stickers

Follow FIFA 2022 World Cup updates on InsideSport.IN

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